about us

Meet the team

MagnetoMentor.AI is the digital arm of the corporate communication training business we founded in 2005 – Magneto Communications.

Before founding Magneto, we ran a copywriting agency for 10 years.

Writing > Communication > Training.

We’ve been deep in this niche for a long time.

Across the years we’ve developed a broad range of learning experiences to help enterprise teams communicate with clarity:

Credosity – Business writing software
Self-paced training programs
Tailored in-house training for business writing, stakeholder communication, board paper writing, influential communication and presenting.

And now, MagnetoMentor.AI – to help you navigate the rapid rise of AI and its usefulness in the writing and communication process.

Why Magneto?

Enterprise experience

For over 20+ years we’ve been laser focused on communications training for large enterprise.

Creating career-defining learning experiences is our passion. The ones that make you say 'that was the best course I've done in my 20-year career' (actual client quote and here are many more).

Write. Think. Lead.

In an AI-augmented world, how you think and write to AI just became a superpower.

Our background is as copywriters. A-grade word nerds.

We apply copywriting psychology to how you communicate, think and lead at work.

Unexpected thinking

We’re known for our unexpected approach to training. With us, you’ll learn principles from diverse fields like journalism, marketing, advertising, behavioural economics, emotional intelligence, psychology, sales and sociology.

That's because we believe that pulling from diverse fields and schools of thought is what develops a true learning mindset and curiosity. Go wide to go deep.

Who we train

The people we help are typically not natural communicators. They are not the comms and marketing team.

They are the 'technically brilliant and technical' – analysts, finance specialists, insurance advisors, engineers of every variety, geologists – smart people who need their expertise balanced with communications psychology to be truly effective at work.