About Magneto Mentor AI
Our story
What is Magneto Mentor AI?
Magneto Mentor AI is an AI upskilling platform built for professionals who care about quality and efficiency equally – and have deep domain expertise that AI can leverage. We help enterprise teams build structured thinking habits for effective AI output, through a learn-by-doing approach that creates custom AI workflows for any communication task.
Magneto Mentor AI is the digital arm of the corporate communication training business we founded in 2005 – Magneto Communications.
Our story
Before founding Magneto, we ran a copywriting agency for 10 years.
Writing > Communication > Training.
We’ve been deep in this niche for a long time.
Across the years we’ve developed a broad range of learning experiences to help enterprise teams communicate with clarity:
- Credosity – Business writing software
- Self-paced training programs
- Tailored in-house training for business writing, stakeholder communication, board paper writing, influential communication and presenting.
And now, MagnetoMentor.AI – to help you navigate the rapid rise of AI and its usefulness in the writing and communication process.
our mission
Help businesses make positive progress (better decisions, faster) due to clearer communication.
our Vision
Create clear, concise and commercially-minded communicators in enterprises globally.
Why Magneto?
Enterprise experience
For over 20+ years we’ve been laser focused on communications training for large enterprise.
Creating career-defining learning experiences is our passion. The ones that make you say 'that was the best course I've done in my 20-year career' (actual client quote and here are many more).
Write. Think. Lead.
In an AI-augmented world, how you think and write to AI just became a superpower.
Our background is as copywriters. A-grade word nerds.
We apply copywriting psychology to how you communicate, think and lead at work.
Unexpected thinking
We’re known for our unexpected approach to training. With us, you’ll learn principles from diverse fields like journalism, marketing, advertising, behavioural economics, emotional intelligence, psychology, sales and sociology.
That's because we believe that pulling from diverse fields and schools of thought is what develops a true learning mindset and curiosity. Go wide to go deep.
Who we train
The people we help are typically not natural communicators. They are not the comms and marketing team.
They are the 'technically brilliant and technical' – analysts, finance specialists, insurance advisors, engineers of every variety, geologists – smart people who need their expertise balanced with communications psychology to be truly effective at work.
Meet the team

Petrina Buckley
Co-Founder & managing Director

Paul Jones
Co-Founder & Lead Trainer

Jon Maxim
Lead Trainer

Mike Dijkstra
Technical Lead

Stuart Edwards
UX/UI Lead

Virginia Edwards
Design & Product Lead

Heather Woods
Client Success Lead

Jocelyn Damian
Client Success Engineer

Tere Mendoza
Team Admin Support